Why it qualifies
Small practices, independent decisions
Fragmented
Tens of thousands of independent practices, not a few groups.
Owner-run
The dentist owns the chair — and signs off on the software.
No dominant brand
No one platform the whole profession already rallies behind.
A real need
Scheduling, recall, and patient tools they'll pay for monthly.
The override, illustrated
Your override as the base grows
If we pay you $55 / month for every dentist we onboard, here's how a 24-month ramp toward 1,800 subscribing practices could pay. You don't need a hundred deals — you need this one niche to adopt.
Your part
Two steps to start this niche
1
Confirm the niche — a dental community you have relationships in.
2
Introduce a trusted insider — a respected dentist who'll endorse the platform to peers.
Know a dentist their peers look up to?
That one relationship might be the introduction that starts a recurring override. Let's talk it through.