Niches — Fragmented Professional Guilds We Build For | NJMLO
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The niches

Before we build, we measure the universe

A finder's fee pays once — this is different, so we don't chase just any group. The first question is always how large the addressable universe of subscribers really is, and whether it's one nobody has organized yet.

What makes a niche qualify

Four things we look for

01

Fragmented

Thousands of small, independent operators — not a few consolidated players.

02

Solopreneurs

Owner-operators who feel every tool decision personally.

03

No dominant brand

No unifying organization already serving them — the field is open.

04

A real, unmet need

Something the guild will pay for monthly — not a nice-to-have.

Worked examples

Niches we already build for

70K+

Chiropractors

A fragmented guild, heavy with solopreneurs, with no dominant national organization. A clean fit.

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46K+

CPAs & accountants

Tens of thousands of small and solo accounting firms, each making its own software choices.

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3.7M+

Contractors

Millions of small construction firms — the textbook fragmented, owner-operator market.

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180K+

Dentists

Small and independent dental practices, each choosing its own tools, with no unifying platform.

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30K+

Veterinarians

Independently owned animal-care practices, each making its own software choices.

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38K+

Physical therapists

Thousands of outpatient clinics, many independently owned, choosing their own systems.

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44K+

Optometrists

Independent optometry practices, each making its own tooling decisions.

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440K+

Attorneys

Hundreds of thousands of solo and small-firm attorneys, each on their own stack.

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1.5M+

Real estate agents

Over a million independent agents — the textbook fragmented field at massive scale.

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Population figures are approximate, drawn from public industry and labor data, and are shown to illustrate scale. They are not a promise of reachable or subscribing members.

Think you already know a niche?

If you have relationships inside a fragmented professional community, you may be one introduction away from a recurring override. Let's size it together.

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